Not only is this a bad experience for your customers, but having your brand spoofed also decreases overall trust in your brand and your messages. Full use of email authentication tools is a best practice for email senders since spammers have become very smart about disguising malicious emails under the veil of a trusted brand.īy pretending to send email from your domain, a practice known as phishing, spammers trick your customers into giving out their passwords, account information, and other personally identifiable information for their financial gain.
The more confidence a mailbox provider has that the messages you send are legitimate, the more likely that provider is to deliver the message to the inbox.
How to Authenticate Your Email in 5 Steps (Email Authentication 101) Email authentication gives mailbox providers (like Gmail or Outlook) confidence that the messages from senders are authentic and not sent by a bad actor.
